Kinga
Macocha
(Graphic Designer)
Project done at NTNU Gjøvik
for the subject Wayfinding
Mustad Næringspark
Founded in 1832, Mustad began as an industrial company known for its steel production. Today, the site is owned by Mustad Næringspark and serves as a hub for commercial properties. Our team developed a new visual identity and wayfinding system for Mustad—honoring its industrial heritage while addressing modern needs, with inspiration drawn from its steel manufacturing.
Mustad Næringspark’s new pictogram style is inspired by the steel wire used in Mustad’s old production. Wherever possible, the lines are continuous, with curved corners and clean, straight-cut ends.
As part of the wayfinding solution, Mustad Næringspark’s website has been updated with a digital navigation system. It features a 3D view of the premises and guides users along the entire route—even inside the buildings.