Kinga Macocha
Hi
I’m Kinga! I’m a recent graphic design graduate with a strong passion for identity, type, digital and editorial design. My goal is to create functional, visually pleasing solutions that leave a lasting impression, and I’m always eager to expand my skills and push creative boundaries. I thrive in collaborative environments and enjoy connecting with new people along the way!
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Mustad Næringspark
Mustad was founded in 1832 as an industrial company known for producing a range of steel products. Today, the facility is operated by Mustad Næringspark and serves as a hub for commercial properties. In a group of five, we explored Mustad's history to create an identity that unites the heritage of the past with the needs of the present, resulting in a cohesive expression that connects the facility and visual profile, with strong associations to the iconic fishing hooks. Through in-depth analysis and user testing, we developed both digital and physical solutions for wayfinding, enhancing the user experience and seamless navigation.
Wayfinding, Identity
& Digital Design
Snapshot Condensed
Snapshot Condensed is a grotesque typeface designed for Canon, featuring soft, organic curves that create a warm, inviting expression. Its compact design conveys movement and energy, emphasizing modernity. The typeface communicates Canon’s brand values and enhances their presence through a unique and dynamic typographic expression.
Type Design
Frivillighetsgalla
Frivillighetsgalla is a gala dedicated to celebrating student volunteer work at the Gjøvik campus. It serves as a way to express gratitude and inspire students to continue their valuable contributions. The design is both fun and formal, reflecting the balance between the playfulness and dedication of student efforts. I am thankful to Sit Gjøvik for entrusting me with the responsibility of creating the visual identity, as well as the printed and digital materials, for the event for the third time.
Identity Design
Ungfritid
Work in progress
Identity & Digital Design
Answer Serif
Answer Serif is a versatile body text typeface. It is characterized by sharp cuts and slanted stress on rounded letters. The typeface focuses on readability, rhythm, and atmosphere, and is meant to be a tribute to clear communication. Answer promotes a sense of clarity and precision.
This is also my first experience with type design.
Type Design
Fjell-, Kyst-, SkogNorge
The books FjellNorge, KystNorge, and SkogNorge, translated as "Mountain Norway," "Coast Norway," and "Forest Norway," are a set of volumes by outdoor enthusiasts Per Roger Lauritzen and Leif Ryvarden. These books take readers on a journey through Norway's landscapes, combining factual information with practical hiking and nature tips. The redesign features a minimalist aesthetic, highlighting the authors' knowledge while keeping the focus on nature. The covers also serve as decorative elements for coffee tables or bookshelves, making them a perfect blend of aesthetics and content for nature lovers and outdoor enthusiasts.
Editorial Design
Journal of Technical Writing and Communication
The Journal of Technical Writing & Communication is a recognized academic journal. The new design emphasizes the journal's scholarly authority through clear typography and a well-considered information structure. This creates a cohesive and professional appearance that enhances the journal's credibility, making it easy for readers to navigate and engage with the academic material. The design conveys both competence and quality, reinforcing the journal's standing in the field.
Editorial Design
Greentide
Greentide is the new name for MoreScope, a company that offers software for businesses and investors to map and clarify their carbon footprints. The rebranding marks a shift toward a "green era" and highlights the company’s expanded focus on sustainability. The new visual identity reflects MoreScope’s dynamic and forward-looking spirit, emphasizing a youthful and ambitious approach to environmentally friendly solutions, while reinforcing its role as an innovative player in the growing landscape of sustainable development.
Identity & Digital Design
Logo Archive
Small showcase of my logo designs for those who are interested.Logo Design